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Training Programs:

Neuroscience and Consumer Psychology Sales Workshops

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  • Objective: Train sales teams on how psychology and neuroscience influence buyer behavior and use this knowledge to improve sales performance.

  • Duration: 1 day. ( 8 hours )

  • Content:

    • Psychological triggers for purchasing.

    • The impact of emotions on purchasing decisions.

    • Using cognitive biases to influence positively.

    • Optimizing body language and non-verbal communication.

Consultative Selling

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  • Objective: Develop skills for a consultative sales approach, where the salesperson becomes a strategic advisor to the customer, identifying specific needs, proposing customized solutions and creating a long-term relationship based on trust.

  • Duration: 1 day ( 8 hours )

  • Content:

    • Understand customer needs in depth.

    • Develop customized solutions.

    • Create a long-term relationship of trust with the customer.

    • Questioning and active listening techniques.

International and Intercultural Sales

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  • Objective: Train sales teams to operate in multicultural environments, taking account of cultural differences in sales processes and negotiation processes, in order to optimize international sales results.

  • Duration: 1 day ( 8 hours )

  • Content:

    • Understanding cultural differences in the purchasing process.

    • Adapting your sales pitch and presentation to the market.

    • Negotiation strategies based on cultural contexts.

    • Avoiding common intercultural mistakes.

    • Case studies specific to different international markets.

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